That Brand Looks Good on You
Instagram is HUGE for growing a business and should be a major part of your marketing strategy
How It WorksInstagram Styling
If you haven’t figured out your color palette, I will be there to assist you in coming up with the best colors to represent your company.
That’s where I come it to help you convert your existing logo into something more condensed to be used when the longer version doesn’t work well with a design or to use your new color palette to serve as alternatives when you’re using your logo on different color backgrounds.
My approach to creating your mood board is using a mixture of curated photos that I find on Pinterest or Instagram, cool sayings or quotes, and images that you have copyright to. My main goal is to give you a photographic and graphic style that you can stick to whether it’s using only photos that contain images and graphics in your new color palette, only using 1 certain filter, or shooting from a consistent angle/perspective. The point with the mood board is to give you a style that is repeatable and recognizable to anyone.
Once we have agreed on the new branding and aesthetic for your company, I will start creating custom graphics for you to use on Instagram. All my graphics are created with your brand and company in mind. I will create images, graphics, and style quotes that are relevant to your industry.
How It WorksInstagram Planning
I research your target audience, your competitors, source some community images, select images amongst your existing database + curate images from stock photo databases and from sites like Pinterest, and find the relevant hashtags to grow your account + generate interest.
The example below is from my former client, SF Studioz, who needed to start a brand new Instagram account. After I came up with her branding and Instagram graphics, I came up with daily copy and loaded both into Tailwind for her for 30 days. In 30 days I grew her Instagram following from 0 to over 300 followers. All of the posts included not only a custom graphic or curated images, but it also included copy and 30 hashtags as approved by Instagram. I no longer manage the postings for people, but I will create a content calendar with the exact copy and hashtags you’ll need to be using like the example below.
Content + Visual Plan
You’ll complete a detailed questionnaire that outlines your goals, keywords, values, + who you want to target
I’ll produce an outline of the content strategy including content categories, relevant hashtags + draft posts
I’ll create a brand board so you can visualize the new look of your brand. I’ll also design up to 10 editable Photoshop or Canva templates
I’ll add your 30-day content plan to a calendar
I’ll provide a training video that shows you how to schedule your new content using Tailwind.
This is ideal for anyone who’s starting a new Instagram account, has less than 1000 followers, who doesn’t have the time or can’t seem to come up with content, or has seen their following growth plateau.
Total Investment: $400 USD
Let’s Talk 30
Let’s Talk 30 is a podcast that I do with my best friend. We needed full branding and social media graphics to help us grow our following and have a cohesive brand across all social media platforms. I created a full brand aesthetic including fonts, color palette, logos, mood board, and social media graphics. Click below to view the project.
Femaletrepreneur Society was a business that helped women grow their small businesses. They needed full branding, Instagram styling, and content to help them grow their business. I created a full brand including fonts, color palette, logos, mood board, website, collateral, and social media graphics. Click below to view the project.
Real Hamn is a cooking tool manufacturer. They needed Instagram styling content to help them grow their following and drive business. I created a brand aesthetic including fonts, color palette, and mood board. I also curated photos and created Instagram copy to cover them for 2 weeks. Click below to view the project.