A Unique Brand Identity that Represents You & Your Clients Starts Here
Nail that first impression with your dream clients — a strong brand identity does just that. Essentially, it is a series of cohesive components, from logos to fonts, that exemplifies who you are as a professional. Furthermore, it is recognizable and captures the attention of your ideal audience.
Why You Need a Brand Strategist
Truthfully, in an area that initially calls for your own vision, it is eventually refined by your client’s needs. Altogether, a well-thought-out brand identity is a result of knowing yourself professionally balanced by an understanding of your client, too.
I carefully select your color choices, font pairings, and messaging to ensure all voices are harmoniously represented.
Ultimately, your distinct brand will have an aesthetic that is true to you and your audience.
The Branding Process
I break down the process into three main phases. As we move step-by-step, openly state your opinion. Then, trust me to execute what I do best.
Phase 1- Discovery
A one-on-one meetup (either virtual or in-person) to analyze your:
- company
- competitors
- target audience
Accordingly, I put together an official brand strategy plan, complete with your:
- core values
- mission statement
- brand voice
- brand personality
- keywords
and a mood board for some visual inspo!
Phase 2- Design
Upon approving the brand strategy plan, I concept the initial design. During a presentation, you are asked to review your potential:
- logo
- submarks
- icons
- color palettes
- fonts
In case I do not hone in your vision on the first try, we narrow the field until you are satisfied.
Phase 3- Launch!
In an organized manner, we will finalize your brand and tie up any loose ends. All files and branding guidelines are digitally transferred to you.
Most importantly, you will have brand clarity and established messaging launching you towards attracting your next client.
Where Should We Begin?
Choose the branding project type that best fits your needs.
View Branding Projects
