A Unique Brand Identity that Represents You & Your Clients Starts Here

Nail that first impression with your dream clients — a strong brand identity does just that. Essentially, it is a series of cohesive components, from logos to fonts, that exemplifies who you are as a professional. Furthermore, it is recognizable and captures the attention of your ideal audience.

Why You Need a Brand Strategist

Truthfully, in an area that initially calls for your own vision, it is eventually refined by your client’s needs. Altogether, a well-thought-out brand identity is a result of knowing yourself professionally balanced by an understanding of your client, too.

I carefully select your color choices, font pairings, and messaging to ensure all voices are harmoniously represented.

Ultimately, your distinct brand will have an aesthetic that is true to you and your audience.

The Branding Process

I break down the process into three main phases. As we move step-by-step, openly state your opinion. Then, trust me to execute what I do best.

Phase 1- Discovery

A one-on-one meetup (either virtual or in-person) to analyze your:

  • company
  • competitors
  • target audience

Accordingly, I put together an official brand strategy plan, complete with your:

  • core values
  • mission statement
  • brand voice
  • brand personality
  • keywords

and a mood board for some visual inspo!

Phase 2- Design

Upon approving the brand strategy plan, I concept the initial design. During a presentation, you are asked to review your potential:

  • logo
  • submarks
  • icons
  • color palettes
  • fonts

In case I do not hone in your vision on the first try, we narrow the field until you are satisfied.

Phase 3- Launch!

In an organized manner, we will finalize your brand and tie up any loose ends. All files and branding guidelines are digitally transferred to you. 

Most importantly, you will have brand clarity and established messaging launching you towards attracting your next client. 

Where Should We Begin?

Choose the branding project type that best fits your needs.

View Branding Projects

I’m ready when you are! Your beautiful brand content is right around the corner.

What the people think

  • Marcinea P. Avatar
    Marcinea P.
    Owner and Chef, Queen Churro

    Already Received a Return on My Investment! You are phenomenal. I can't say enough about what you've done for my business. I would have never been able to think of all that you supply. Website, menus, ads, social media [management]. Let's not talk about the step-by-step how to... You free up my time to do more and be more productive. I've already received the return on my investment.

    Jill P. Avatar
    Jill P.

    Latesha created a site that reflected who I am and how I work with clients I engaged Latesha to redesign my website and it was a pleasure working with her. She's very professional and easy to talk to about the design aspects of the site. Latesha took the time to explain the different steps along the way and created a site that reflected who I am and how I work with clients. She was a joy to collaborate with and I highly recommend her!

  • Courtney M. Avatar
    Courtney M.

    Helped Us Confidently and Quickly Pin Down Our New Design Latesha redesigned our company logo and I can't say enough good things about working with her. She listens well and understood very clearly what we were looking for. As such, she was able to provide us with a great assortment of options that helped us confidently and quickly pin down our new design. Latesha is prompt, professional, and easy to talk to, making something we'd otherwise been putting off incredibly easy. Thank you, Latesha!

    Cheli N. Avatar
    Cheli N.

    Upbeat personality, creativity, wealth of knowledge and attention to my ideas I worked with Latesha recently on updating my website and creating a new logo to represent my brand. What I enjoyed most about the experience was her upbeat personality, creativity, wealth of knowledge and attention to my ideas. The turn around was pretty quick too. Thank you Latesha!