The Cheli Experience

Website Redesign | Branding | Logo Redesign

Pain Points: Website too busy, not simple enough. Needs easier UX. Logo outdated and didn’t represent brand effectively 

The Cheli Experience is an online publication and vision board event company serving metro Atlanta, GA. The company’s goal is to inspire people to visualize their dreams and then go for them! With that goal in mind, the owner felt the existing website and logo didn’t accurately show the growth of the company and what it represents. So she hired Latesha Lynch Designs to redesign her Wix website, company logo, and create a new business card design. 

The Cheli Experience had originally gotten a website and logo designed to get their business started, so it was outdated and no longer reflected their business brand. The owner told me the aesthetic she was going for was simple and modern. Arrows were near and dear to her heart and made sense with the messaging of the brand, so it’s something I wanted to incorporate in the design.

In addition to needed a new logo design, the client also wanted to design business cards to distribute at events. I suggested they use my favorite printing company,, to print the business cards on extra-thick card stock to stand out.

When my client wanted to expand her business, she knew she needed to update her website to include her new services. She was most comfortable using the Wix CMS platform, so we stuck with that. This website is a simple 5-page design that incorporated a home, about, workshop, blog and contact page. Now she has a website to send potential clients to where they can sign up to attend her workshops.