Blog Logo & Branding

 

This travel and lifestyle blog needed some branding that conveyed travel, sophistication, and a little bit of fun. My method for coming up with logos is to digitally sketch out a few options (and by a few I mean 8-10) to show to the client to give them a creative direction. Once they narrow it down to 1 or 2 I tweak those a bit more in 2-3 additional ways until we have a final decision. In this case, I nailed it the first time around with 2 of the original options.

Mom & Daughter Chronicles

This project was for a brand new travel and lifestyle blog so I knew I wanted to use vivid colors to match the photography style. Since the brand was incorporating both lifestyle and travel, I didn’t want it to solely look like a travel blog (even though I gave options that leaned in that direction, just in case). To go along with the logo, I created presets to be used in Adobe Lightroom, Pinterest, and Instagram story templates to keep the branding consistent. 

Branding

Main Logo
Alternate Logo

Logo Options

 

My process for working on branding for a client is to give them options that vary enough to help better guide them to a creative decision. I usually try my best to come up with between 6-8 options for the client to look over. With those options there’s usually enough variation to give them clarity on a creative direction. 

Color Palette

Font Selections

LATO

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Velocity

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Website

Web Design

Whether you need a landing page or a full website, I have you covered. When I started the Mom & Daughter Chronicles with my Mother, I knew we would need a website to share our travel experiences and life in Atlanta. Currently it is a 4-page website that includes the home, about us, blog and contact us pages.

If you want to see the page in action, you can visit it here.

If you need any help with your existing WordPress, Squarespace, or Wix website or designing a new website from scratch, just click the button below to tell me more about the project. I’ll be in touch shortly.

Social Media Management

 

This project was for a travel blog I have with my mother. Since this was a new endeavor, we needed a full branding package that included a logo, color palette, accents, typography, and website. I also created Lightroom presets to keep images consistent. I post regularly for this brand on Facebook, Instagram, Twitter + Pinterest. I curate a lot of Facebook posts as a supplement to my original content.

My social media management package includes curated photos, custom graphics, Lightroom presents, industry research for relevant content, daily copy, and 30 targeted hashtags per post. Check out the slider below to see the different posts I create for the blog. In 6 months I grew our account following from 0 to over 1,200 followers.