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Logos

View my latest logo design projects below. To see all of my design projects, view my portfolio.

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Schlonda M. primary logo
Marshbirds logo design (branding)
2020 logo
Schlonda M. submark logo
ECS logo design (branding)
Needle Tip Entertainment logo
Marshbirds logo design (branding)
A Very Lovely Wedding logo
Tidied by K primary logo
Home Harmony logo redesign
404 Error Page logo
Tidied by K submark logo
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Ready to Start Your Logo or Branding Design Project? Pick an Option Below to get Started.

Branding Strategy

Branding Strategy

Full Branding and Identity

Full Branding and Identity

Branding & Website Design

Branding & Website Design

🤔 If your brand was the last man on Earth, woul 🤔 If your brand was the last man on Earth, would your ideal client have sex with it? 🙃⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This relates to branding, I promise, but sex was the best analogy I had today 🤷🏾‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I broke down the Science of Branding last week and already given you more info on REPUTATION and MEMORY.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The final part of the equation, which really locks in your ideal customers is AWARENESS.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There are 3 things that solidify how aware the consumers are of your company and how it is better than your competitors:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓵ Perception⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Like everyone else in the world, your potential lead uses their senses to understand to function and make choices. Something tastes good, we eat it. Something smells good, we want it. Something looks good we desire it.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your brand should be perceived as something your ideal client wants to indulge. I know that sounds kind of intimate, but seriously, your ideal client basically needs to want to have sex with your brand!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓶ Feeling⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A lot of your sales will come from the emotional connection people have with your brand. If your branding isn't making people have a positive reaction, then you are scaring business away.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So back to that whole sex thing...It doesn't always start from a place of emotion (hello tequila shots), but typically to continue it on beyond a few nights or a few weeks, there needs to be an emotional bond.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓷ Association⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Before people buy from you, they need to have some sort of connection. They need to be able to undoubtedly connect the dots that you understand their needs, you have a solution to offer, and your solution is the best thing for them.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So the whole sex thing, well it's better when there's a connection. It isn't always physical, sometimes it's mental. But it needs to be there.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So there you have it, I've made you all uncomfortable, but I bet you want your dream clients to think your brand is sexy AF right now.
One of the most obvious ways you create have brand One of the most obvious ways you create have brand consistency is through all your brand identity pieces. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ This means things like:⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ ◈ Logo⁣ ◈ Color palette⁣ ◈ Fonts⁣ ◈ Image styles⁣ ◈ Website⁣ ◈ Graphics⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ A few days ago, I shared a graphic on the science of branding. Proven things that lead people to remember you, that shape your reputation, and that creates awareness. If you haven't checked that out, go back, it's worth it!⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ So let's talk about the science of memory. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ Your memory process has 3 steps:⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ ⓵ Encoding- This is where the brain perceives sound, images, physical feeling, and other sensory details about something. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ If you're a digital brand, all they can encode is your brand design and jingle if you have one.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ ⓶ Storage- this is where the brain commits information to short term and long term memory. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ If you choose unique colors, have a custom website or logo, and consistently use the same graphic or image styles, it will help your target audience commit your brand identity to their long-term memory.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ ③ Recall- This is where your brain replays a memory. This is only heightened when there is something like repetition to help them remember.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ This again is why I talk about consistency with your brand colors, layouts, consistency in your tone of voice, images, everything to do with your brand identity pieces because people will remember you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ I assume when the colors yellow and red are used together that it's a McDonald's ad. When I see a certain green, I think of Starbucks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ ❤ In my coaching program, I teach my clients how to create a memorable brand. If your brand isn't memorable, we should talk.
"Your reputation precedes you" but is it as good a "Your reputation precedes you" but is it as good as you think? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I've been sharing all about the Science of Branding this week. Yesterday we covered the Memory part of the equation. Today I'm covering Reputation. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the mind of your potential clients, your business's reputation is shaped by 3 things:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓵ Interaction⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Whether it's by phone, in person, or online, how your business interacts with people will determine the kind of reputation you have. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Example: All those comments you forget to respond makes someone feel like you're not responsive, and may not be helpful when you really need them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓶ Branding & Website⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Consumer and business research starts on Google, and usually the first time your business shows up in search links to your website. Or they find an article you wrote online. They will see some piece of branding that you've put out there. If it is of poor quality, that is how they'll always remember your company.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Example: If they land on a site that looks unprofessional or has a poor user experience, then they'll likely think your business is unprofessional or of low quality. What's worse is that this is one of the ways that the wrong reputation spreads around. People are more likely to share a negative experience with a friend or family member. Whenever your name comes up around that person, at least 1 other person will hear, "Oh, they're super unprofessional!"⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓷ Social Media⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Consumers are smarter and make more informed buying decisions nowadays. Your social media accounts are quick ways for consumers to get an idea for your tone of voice, what you do, and how you can help them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ex: B2B companies will search LinkedIn for other companies to see how many employees they have, the size of the business, check how long they've been in business, and to see if the company's stakeholders are thought leaders in the market. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📺 Check out my Science of Branding IGTV series where I go into more detail on this very topic.
Want premium clients? You have to master the key t Want premium clients? You have to master the key to the science of branding. [SAVE THIS]⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Restaurants & businesses may slowly be re-opening, but the truth of the matter is, many businesses will primarily be digitally-focused.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ More eyes than ever are online, but so are more of your competitors. Which means you need to master the scientific formula for branding to attract premium clients:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Reputation + Memory + Awareness = Premium clients⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here's the breakdown of the formula:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓵ Reputation⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In this digital landscape, your business's reputation is often based on their first impression of you online. First impressions are shaped by interactions, brand design, and your social media presence. Having a consistent brand design, tone, and user experience creates a positive reputation.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓶ Memory⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ All humans, including your potential clients, first remember things about your brand that affect their senses. Then they either store those sensory memories for the short term or long term so make these memories good ones!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But for them to recall anything about your business over all the others, there needs to be enough repetition (consistency!).⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓷ Awareness⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now, this is where the final buying decision comes into play. Here, they piece together in their minds all the things they've experienced from brands online that can potentially solve their pain points.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Based on their perception of your company, the feelings they have when they think of the product or service you can offer them, and whether or not associate your company with solving that problem, that is when they make the choice to go with you no matter what you charge.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Did you ever think people aren't paying your prices because you're missing part of the formula?
📢 Your inconsistency is showing!⠀⠀⠀⠀⠀ 📢 Your inconsistency is showing!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a #solopreneur, it can be hard to build consistency in your marketing, because you have so little time to do all the things in your company.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You're the:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Marketing Manager⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sales Director⠀⠀⠀⠀⠀⠀⠀⠀⠀ CEO⠀⠀⠀⠀⠀⠀⠀⠀⠀ Accountant⠀⠀⠀⠀⠀⠀⠀⠀⠀ Customer Service Rep⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The 2 biggest obstacles for you creating the consistency needed to market to regularly bring in your ideal clients are:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓵ Lack of time⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓶ Lack of resources (staff and tools)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I help my coaching clients overcome these obstacles every day. Today I'm going to share 5 ways you can build consistency on social media:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓵ Come up with a theme for the week (or even the month) that is related to what you do. This way, you can focus all your content on that theme.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ex: if you're an accountant then your theme for the week can be tax write-offs. You could share tips on things like 5 common expenses small business owners forget to write off that are costing them $$, how to know whether or not an expense should be considered a tax write-off, etc.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓶ Pick 1 social media channel to focus all your attention on. This way you can really learn the ins and outs of that platform, and build an organic audience.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓷ Pick a day where you can set aside a few hours to plan out your posts for social media. I picked Sundays because I'm usually bored once the evening rolls around. Use that day to write content about the topic you chose for the week, and create graphics or edit images to post.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓸ Use a social media management tool to schedule the posts automatically. There are a million to choose from, but my faves are @tailwindapp and @planoly. I'm currently using Planoly for posting to Pinterest and Instagram.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⓹ Set aside 10 minutes a day (to start) to engage with other accounts posting the hashtags your ideal clients are using, as well as accounts that you follow, and accounts that have interacted with you.
🤎🤍 "I hired Latesha to revamp my site and cr 🤎🤍 "I hired Latesha to revamp my site and create a new logo for me and I’m in loveeee. I DIYD’d my own site and logo when I first started my business bc that’s what made the most sense at the moment. However, about 8 months in, I knew I needed a professional to help me.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Latesha literally fixed all of my pain points when it came to branding and was extremely professional, responsive, and genuine.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I cannot recommend her enough, and if you’re deciding between Latesha and another brand expert, Latesha is your girl."⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ -Kenika (Facebook Review)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🤎🤍⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I loved this project so much! First of all, I'm the queen of DIY. So I'm all for it in the beginning of your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But my ideal client recognizes when it's time to hire a professional and I'm glad Kenika of @tidiedbyk chose me!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ☆ My specialty is creating a more upscale brand to attract clients at a higher price point. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On her own, Kenika already understood the value of a cohesive brand. All her posts on social media matched her existing brand colors and her website was cohesive with that design. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The new color palette changes were a HUGE difference from her old branding, and they immediately made it feel more luxurious. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These business cards are a reflection of her home organization business that touts "Where functionality meets beauty."⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ☏ Although I'm booked through Mid June, I'm ready to talk to you about starting your design project.

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