Logos
View my latest logo design projects below. To see all of my design projects, view my portfolio.
View my latest logo design projects below. To see all of my design projects, view my portfolio.
![Be honest, you don't know what brand authority really means, but everyone keeps telling you you need it, right? [SAVE THIS]
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Why does brand authority even matter?
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All of these coaches are telling you to build brand authority by sharing all your knowledge, but truthfully, that's not necessarily the thing that's going to bring you "brand authority."
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So let's really talk about brand authority.
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Brand authority is your PERCEIVED expertise within an industry or topic.
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Example: People will buy any book that is a NYT best seller or is featured in Oprah's Book Club because both of them are perceived as authorities on books.
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Let's talk about perception, you know I talk a lot about brand perception.
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The other day I talked about how people buy from you based on their perception of your business.
Brand Perception is so important and can have a negative or positive impact on your business. It is how your current audience/ ideal client feels about your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You have the ability to shape your brand's perception.
What can your brand perception do for you if done right?
🚀 Open opportunities for your business⠀⠀⠀⠀⠀⠀⠀⠀⠀
🚀 Increase your value and enable you to become a premium service ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🚀 Trust and credibility for your brand
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So what are you a brand authority on (what do people know you and your business for)?](https://lateshalynch.com/wp-content/plugins/instagram-feed/img/placeholder.png)