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 Welcome, Instagrammers!

Check out the events that I have coming up and the event replays that are are available to purchase. If events are not your jam, then keep scrolling to learn more about how we can work together or download free resources.

INCLUSIVE DIGITAL BRAND & REPUTATION WORKSHOP
IG BRANDING ACCELERATOR WORKSHOP

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BRANDING SERVICES

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White and Red. What is the first brand that comes White and Red. What is the first brand that comes to mind? ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Target is the first one that I immediately think of. ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ We have the ability to remember brands, the colors they use, what they stand for, and our interaction with them. The same with your online business. When people have a bad interaction with a brand they will never forget it. ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Branding plays a huge role in shaping your brand's reputation. ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ People remember details about your brand so having a professionally designed brand and a good user experience is important. These branding decisions could ultimately have a positive or negative on your brand. ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ People often judge your branding by its: ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ -Color⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ -Fonts ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ -Images/Style ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ -Sound⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ -Tone⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ How can you improve your branding choices? ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔ Hone in on your target audience so your branding choices attract them ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔ Make sure your branding choices are consistent across all mediums ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔ Mind the user experience of your website⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Who are some of your favorite brands based on their brand identity? The more beautiful the better (I love design and branding inspiration) ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣
We market ourselves every single day... ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ How do you want people to perceive your brand? ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thank you everyone who attended the workshop last night! 🎉Everyone was super engaged and genuinely cared about building an inclusive brand. We talked a lot about being inclusive in our branding. This is also a HUGE part of brand reputation. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your brand reputation is important if you want to continue to grow. Building a brand requires a lot of time, energy, money, and dedication. You want to build a brand that people can trust and continue to support. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ What helps shape your brand reputation? ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ •Your audience’s interaction with you ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ •Social media platforms ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ •Your website and branding⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ How can you continue to uphold your brand's reputation? ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ DEFINE YOUR VALUES – What does your brand stand for? ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ QUALITY- Do your prices match the quality of work that your delivering? ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ TRANSPARENCY – People appreciate honesty and transparency ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ INCLUSIVE- Is your team diverse? Is your branding inclusive?⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a business owner, how do you uphold your brand's reputation?
As an entrepreneur, you are the face of your brand As an entrepreneur, you are the face of your brand… ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ You are responsible for making sure you help your audience see how they want to perceive your brand. When a customer makes the decision to buy from your business, it is all based on their very first encounter with you. You are in control of your brand's reputation. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ And that is why the Science of Branding™ is very important…⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ How do people perceive your brand? ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Reputation – interaction with your brand ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Memory – font’s, colors, images ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Awareness – the knowledge or value that you give to your audience ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ All of this is so important to help to understand your business, your mission, and how you can help them. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tonight at 7:00 p.m. EST I am going to be talking about more about reputation. Brands are realizing that they need to focus more on being inclusive. I’ll give you the tools and best practices you need to create an inclusive brand that is authentic maintains your existing aesthetic while diversifying your reach, and allows you to continue to sell without being insensitive to the BLM movement.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Can't wait to see you there! The link is in my bio.
The insights that you should be checking when it c The insights that you should be checking when it comes to your IG post… ⁣⁣ ⁣⁣ Thank goodness Instagram does not leave us in the dark when it comes to helping us grow our accounts. They give you ideal posting times, demographic information, the performance of your post, the list goes on! ⁣⁣ ⁣⁣ Are you keeping track of this information in order to push out more content that your audience needs/wants?? ⁣⁣ ⁣⁣ What analytics should you check when it comes to your post? ⁣⁣ ⁣⁣ In the past, it was all about likes and comments.⁣⁣ ⁣ Now it is all about shares and saved content. ⁣⁣ ⁣ What does that mean? ⁣⁣ ⁣⁣ When you're creating your content, you need to ask yourself the following questions: ⁣⁣ ⁣⁣ ✔ Is this shareable? ⁣⁣ ✔ Is it informative? ⁣⁣ ✔ Would I save this? ⁣⁣ ✔ Does this solve a problem? ⁣⁣ ⁣⁣ Instagram is not all about aesthetically pleasing pictures anymore. If you’re a business owner, you need to provide your ideal client/ audience with VALUE. It's still a visual platform but you need to mix that with educational information. ⁣⁣ ⁣⁣ Don't forget your CTA's. You can create an amazing graphic, but sometimes you need to let people know what is that you want them to do. ⁣⁣ ⁣⁣ Save this.
Monetization or transformation, what’s more, imp Monetization or transformation, what’s more, important to you? ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ Last week I was talking to my business coach @madison.tinder about how It’s hard to monetize the ROI of having a branding and marketing coach because often there's more of a transformation than a "$5K-$10K month" as a direct result of what I teach.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ Do you know what Madison said? ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ Transformation is just as important. ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ When I was coaching my dear client Andrea who owns @fadedplains, I already knew her products were amazing because I was a customer. But there were some pain points about how her Big Cartel website and honestly, it was not helping sell her products. ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ When your branding does not match that truth, or you lack a branding or marketing strategy to attract the right buyers, people are going to overlook your product… despite how amazing it is! ⁣ I am not a sales coach… so I am not going to teach you sales tactics. ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ But there is a monetary value to brand coaching that is not always obvious. ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ I teach you to create a brand that is worthy of the eyes of your dream clients. The ones who do not need to speak with you or be sold, because just the look and experience of your brand alone sells them. ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ Look @fadedplains website that Andrea created (with my help) through hard work and impeccable taste. And FFS, go check out her skincare solutions, because she handmakes them all with natural ingredients without testing them on animals and that is the kind of company I can get behind. ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ 90% of what I teach you will get you business… ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ That is one hell of a head start!⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ [SWIPE to see the before picture of her old site]
Website mistakes that could potentially cost you a Website mistakes that could potentially cost you a lot of money... ⁣ ⁣ Your website is a very important asset to your business. ⁣⁣⁣⁣ ⁣⁣⁣⁣ It helps establish your business, builds trust, credibility, and strengthens your brand.⁣⁣⁣⁣ ⁣⁣⁣⁣ Having a website that is attractive, user-friendly, organized, and optimized will keep people on your page and potentially move them to use your service. ⁣⁣⁣⁣ ⁣⁣⁣⁣ It might be the very first platform that people visit. ⁣⁣⁣⁣ ⁣⁣⁣⁣ The following mistakes will immediately give a bad perception of your brand and could possibly lead your ideal client to take their business somewhere else.⁣⁣⁣⁣ ⁣⁣ ⁣❌ Not informative ⁣⁣⁣⁣ ❌ Bad user experience ⁣⁣⁣⁣ ❌ Hard to navigate ⁣⁣⁣⁣ ❌ Not Interesting ⁣⁣⁣⁣ ❌ Poor quality ⁣⁣⁣⁣ ⁣⁣⁣⁣ Do you have a website and if so what’s one goal you have to improve user experience?

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