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We must be as excited about establishing the clear We must be as excited about establishing the clear foundations of our offers as we are about creating our offers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Think about it like this...the foundation and structure of a house have to be laid before you get to enjoy decorating it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So many entrepreneurs make an ideal client profile AFTER creating their offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But if you're already in business, it's time for reverse engineering: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Who do you WANT to work with? 2. What big problem is urgent for them to solve that you can help them with based on your expertise? 3. What does your offer need to include to solve that? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These are your MVPs. SWIPE to see how to determine your MVPs so you can restructure your signature offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So much of my joy and fulfillment in my business is motivates me to find the people I enjoy serving and not just accept the people who can pay me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I used to take any and every sales call and whoever said yes was in! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now I create an environment where people I'd want to work with find me because I created something worth their time and money. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You need to learn to sell ONE product consistently and since that takes time, you need to make it a good offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you already know you're missing this foundation, then DM me the word, "Foundation" so we can discuss getting you enrolled in Revolutionary Brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The next cohort starts in January and 1 of the 6 spots is available to you if it feels aligned. . . . . #sheeo #solopreneurlife #businessstrategies #ladypreneur #fempreneurship #fempreneursecrets #shebossnation #sheboss #businessgrowthstrategy #fempreneurs #savvybusinessowners #hersuccess #paystobebrave #bossbabesquad #hergrowthgame #acreativecommunity #getoutofyourownway #savvybusinessowner #goalgettersclub #herestothecreatives #entrepreneurhers #goalgettersmovement #businessgrowthtips #womenwithaplan
My signature coaching program Revolutionary Brand™ Turns 1 on December 7th! When I tell y'all I was scared to create this offer, because I didn't know if people would care about it or see the potential I saw in it. But almost 2 dozen women have gone through and trusted the process. I truly believe that if you want entrepreneurship to work, you have to look at continuing education as a mandatory investment into yourself and the success of the business. We are not all in a position to hire people to do the work for us, and one of the areas of business you can't just hire out BEFORE you know what it's all about is marketing. You as the CEO have to be very clear on what you do, who you do it for, and why people should care about that. To celebrate the program turning one, for the next 4 days I'm about to walk you through the framework of the program... {WATCH this video about what you're going to learn today} You'll learn how Revolutionary Brand can help you: 1. Repackage and relaunch your most profitable offer 2. Map out and plan strategic, magnetic launch content 3. Turn aligned, qualified followers into buyers 4. Implement high-end lead and client management processes You'll be seeing a lot of me over the next few days. Have a pen and paper ready... . . . . . #marketingcoach #marketingstrategy #attractionmarketing #leadgeneration #sheeo #9tothrive #hersuccess #femaleentrepreneur #thisgirlmeansbusiness #womenownedsmallbiz #launchstrategist #womanceo #dreamersanddoers #womeninbusiness #bossladymindset #entrepreneurher
My signature coaching program Revolutionary Brand™ Turns 1 on December 7th! When I tell y'all I was scared to create this offer, because I didn't know if people would care about it or see the potential I saw in it. But almost 2 dozen women have gone through and trusted the process. I truly believe that if you want entrepreneurship to work, you have to look at continuing education as a mandatory investment into yourself and the success of the business. We are not all in a position to hire people to do the work for us, and one of the areas of business you can't just hire out BEFORE you know what it's all about is marketing. You as the CEO have to be very clear on what you do, who you do it for, and why people should care about that. To celebrate the program turning one, for the next 4 days I'm about to walk you through the framework of the program... {Check out my next post to see what you’ll be learning today} You'll learn how Revolutionary Brand can help you: 1. Repackage and relaunch your most profitable offer 2. Map out and plan strategic, magnetic launch content 3. Turn aligned, qualified followers into buyers 4. Implement high-end lead and client management processes You'll be seeing a lot of me over the next few days. Have a pen and paper ready... . . . . . #marketingcoach #marketingstrategy #attractionmarketing #leadgeneration #sheeo #9tothrive #hersuccess #femaleentrepreneur #thisgirlmeansbusiness #womenownedsmallbiz #launchstrategist #womanceo #dreamersanddoers #womeninbusiness #bossladymindset #entrepreneurher
If creating marketing content feels difficult for If creating marketing content feels difficult for you... Difficult could mean: - Hard to come up with new ideas - Constantly feeling like you're just repeating yourself - Coming up with content stresses you out or you feel pressured to say the right thing - Like you don't know what to say to help people see the value - The content isn't coming easy for you like it once did - It's taking too much time to come up with Then I want to share the behind-the-scenes of a discussion I had with a 1:1 client who said she didn't enjoy coming up with content and always feels stressed out when it's time to create it. We had such a great breakthrough about what marketing content is really meant to do and how it is meant to feel. There's a point where I share that your marketing content isn't your time to have to prove yourself. It's meant for you to help the target audience see that they need support and to show them the exact support they need to solve their problem. There are more aha moments that you need to hear... 🎥 Watch this clip through the end 👀 You also great feel for how I coach my clients and come up with content. 👇🏾👇🏾 Tell me in the comments if this hit you and really made you think about how you're approaching content OR shifted your perspective on why content is such a struggle for you. NEXT: If you want to simplify your marketing content strategy and learn to build storylines that attract aligned, qualified leads then DM me the word “Aligned” to talk about how I can help you in Revolutionary Brand. . . . . . #launchcontent #launchstrategy #marketingstrategy #marketingstrategist #sheeo #9tothrive #thisgirlmeans #hersuccess #contentmarketing #organicmarketing
Why your video views should decrease. Is your cont Why your video views should decrease. Is your content selling a size 10 shoe to an audience that wears a size 8? This will make sense later… keep reading 👇🏾👇🏾🤣 When you’re ready to launch your offer you already know you need to have your marketing content prepared. I often hear that people don’t know what to say to articulate the value or how to help guide people to a buying decision in their content. But when the person sells high-ticket the problem isn’t usually that the offer doesn’t sound valuable. It just doesn’t feel like it’s a good fit for their situation. This is why I’m always telling you to focus on your launch storyline and you’ll need one for every launch… Here’s why 👀 When launch content is just about what your offer is and how valuable it is to everyone no matter what stage of business they’re in and what they’re struggling with is like selling a size 10 shoe to EVERYONE who wants a shoe. Even if it’s the exact color and style of shoe someone needs, they wouldn’t buy it because it’s not a good fit. I know you’re thinking, if you finally did great content, why would your video views still go down? WATCH this live replay where I share exactly why they SHOULD go down. I also share the mindset you’re going to need to adopt during this video view ugly phase. And what really matters when it comes to your content. ACTION: If you’re constantly confused about what to say to get aligned, qualified leads for your offers between $2k-$10K then DM me the word “Aligned” to talk about how Revolutionary Brand can teach you how to do it.
Don’t let the Black Friday launch chaos distract Don’t let the Black Friday launch chaos distract you. I’m not in a long caption mood 🤣🤣 So here’s what you missed: 1. We talked about the industries that Black Friday sales are meant for and those they aren’t (it’s not meant for you service providers or coaches) 2. We talked about the categories of Black Friday participation you probably fell in (I was type 2 🤣) 3. I shared some alternative ways to make your prices more accessible without devaluing what you do 4. There were some excellent questions about increasing prices and the quality of clients Think this replay is too long? Yea, it is, but that’s what headphones are for. You don’t have to watch me, listen to it and get what you need from the conversation. ✌🏾

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