Branding + Identity Design FAQs

What's Brand Components Are Included With the Branding Package?

If you get the full branding package you’ll walk away with all of the below at the end of the project:

  • Primary logo, submark logo, alternate logo + icon
  • Color Palette
  • Mood Board
  • Primary and Secondary Fonts
  • Website favicon
  • 2 collateral pieces
What's Brand Components Are Included With the Branding and Website Package?

If you get the logo package you’ll walk away with all of the below at the end of the project:

  • Primary logo, submark logo, alternate logo + icon
  • Color Palette
  • Mood Board
  • Business card design
  • Website favicon
  • 2 collateral pieces
  • Website
What Are The Different Logo Types?
  • Your primary logo is the main representative mark that you see for all companies. This is usually a dynamic representation of your brand in it’s longest format.
  • Your alternate logo is another version of the primary logo, with a little difference either in layout or it has some of your slogan or similarly descriptive text.
  • A submark logo is a simplified variation of your logo that is usually designed to replace your primary logo in the event that it doesn’t fit properly. It’s a condensed version of your logo so it is easily used in 1:1 design formats (e.g. Instagram) and fits when your primary and alternate logos are too large.
  • An icon is usually a simplified symbol that is a memorable representation of your brand
What Do I Need To Provide To You?

You just need to fill out the design questionnaire and turn it in prior to the start of the project. This will give me a good idea of your business, your target audience, your likes/dislikes, style, and your competitors. This helps to kickstart my research and my creative juices. 

How Will We Know How To Use Our New Branding Items?

I know you’ll be receiving a lot of deliverables for your branding project which is why you’ll receive brand guidelines at the end of the project. 

The brand guidelines will explain how you use all of your new graphics. It goes into detail of how things should be spaced, how and when to use your fonts, gives your information on your color palette, and tells you when and where to use your graphics.

These guidelines are ideal for your marketing manager, social media manager, and future designers who will use your brand.

What If I Need My Designs Faster?

Any last-minute design changes outside of the review window, any delays in providing feedback, or any request to rush the original timeline will be quoted for separately at the hourly rate listed in the contract.

Is Printing Included For Collateral?

No, printing is not included in the package, however, I am a Moo.com affiliate so you’ll get a discount with this link

How Do Payments Work?

Payments are due in 2-parts:

  1. 50% deposit is paid upfront to secure your project and allow me to get started in confidence.
  2. The remaining 50% is due once all final designs are approved and the launch date is set/coming soon page implemented