For bloggers who have just gotten started, which blogging platform they should choose is one of the most complex decisions they have to make. Usually, bloggers have three top options to choose from, namely Blogger, Tumblr and WordPress are the top choices. When I started my first blog back in 2011, I was so confused by which platform to start with that I became frustrated. I started with Tumblr, but then my blog became so big I had to switch to Wordpress. I wrote my first eBook on how to start your own blogging business because of my original frustration. If someone had just explained to me what the difference was between all the top hosts, I would have gotten it right the first time.
1. BLOGGER, A BRIEF ANALYSIS
When it comes to creating a new blog, you have many options to choose from when selecting a blogging platform. Each platform has features that are beneficial for all types of bloggers, but for a beginner, Blogger is the way to go. You may be wondering why Blogger is the best blogging platform for beginners. There are many reasons, but the following are the main features of Blogger by Google that make it the best for new bloggers.
Ease of Use
If you are new to the world of blogging, you want to find a platform that will allow you to be creative without having to learn a lot of code and spend most of your time trying to figure out how things work. Blogger offers a platform that is enjoyable for beginners but with enough options to make it ideal for experienced bloggers as well.
Many bloggers want to monetize their blogs so that they can earn via ad revenue and affiliates. Blogger features an easy monetization tab that lets you integrate Google AdSense and Amazon Affiliates programs. There are also easy to use HTML widgets that you can use to include other types of ads and affiliates.
There are hundreds of thousands of templates available online for the Blogger platform. This lets you easily create a unique look for your blog. Download a layout template from any site that features free blogger templates and uploads it using the easy to manage dashboard in Blogger to make your blog design fit your vision of what you want your blog to be.
With Blogger, you can elect to use a 'dot blogspot' URL for free, purchase a domain name on the Blogger site or use a domain name you already own. This lets you begin with a free URL until you find out how your blog is going to do, or whether it is a blog you are going to keep before you purchase a domain name for it. Changing your URL is easy as well through the settings options on Blogger.
The widgets that Blogger offer include everything from a sidebar calendar to news feeds and social network links. These widgets are easy to use and access from the Blogger dashboard under the design tab.
2. A BRIEF INTRODUCTION TO TUMBLR
Tumblr is a unique blogging platform specifically for bloggers who have the intention of publishing short-form content which includes micro-blogs, quotes, images, videos, and animated GIFs. Tumblr is also a group of users who are willing to promote and comment on each other’s work. It is free to set up as you don't need to pay a dime. Tumblr hosts your blog for no extra cost. You have your sub-domain name by default such as goodliving.tumblr.com. You can customize your domain name to take off the tumblr.com address by buying and hosting on a hosting page.
Ease of Use
No skills are required to start and run a Tumblr blog. Tumblr blogs are easy to set up and easy to run afterwards.
Variety of Designs
On Tumblr, there are a lot of designs you can choose from, although most of these designs are for sale.
Plugins and Extensions
There is no need to apply extensions and plugins when you are using Tumblr. Tumblr is a perfect choice for individuals who have chosen to blog as a hobby. It can also be used for blogs that are renowned for publishing various types of content such as quotes, posts, images, videos, etc.
Tumblr is the blogging platform for you if you’re not planning to turn your blog into a business project, or if you don’t care about advanced features and extensions.
3. BRIEF INTRODUCTION TO WORDPRESS
However, when it comes to creating a professional blog, the most rock-solid choice is the WordPress blogging platform. Unlike other blogging platforms, many things can be done with a self-hosted WordPress blog.
The biggest advantage of a self-hosted WordPress blog over other blogging platforms is that they have no limitations. A cost efficient blogging platform might seem like a good choice for bloggers who have just started their blogging career, but in the long run, WordPress is undoubtedly the best option.
Why Choose WordPress over Blogger?
- Control over your blog.
This is a major reason a WordPress self-hosted blog is the better choice. For instance, Google is the owner of Blogger, which means that they can delete a Blogger account without giving the user any warning. Even if the custom domain feature is used, it is still more likely that a Blogger site might get flagged or reported as spam. Google can even remove a blog. This problem has been faced by many bloggers and can be avoided by switching over to a self-hosted WordPress setup.
- Search engine optimization.
Traffic is vital for every blogger, whether their site is hosted or not. In simple words, search engine optimization is the optimization of a blog for search engines and to get traffic from search engines. Many search engine optimization options are offered by the WordPress blogging platform and do not limit users to particular settings.
- Plugins and support
The great thing about WordPress is that has features such as plugins and an active support community. On other blogging platforms, such features have to be added, and bloggers often have to edit their theme to show related posts. With WordPress, things become a lot easier since there are simple plugins available for everything that might be needed. Anything can be achieved by using plugins available on WordPress and custom code can be obtained from the WordPress support forum.
When considering a platforms reputation, Blogger is not regarded as a popular blogging platform by most people. Apart from the fact that it is free, it is also being used by a large number of individuals for affiliate landing pages, bad SEO practices and spamming. On the other hand, when looking at WordPress blogs, the bloggers are considered serious about their blog because they paid for the service.
- Theme and templates
Blogger also offers various templates. However, WordPress offers almost unlimited choices of free and premium themes because of the commercial nature of the WordPress blogging platform. Moreover, Since WordPress bloggers have FTP access, so the whole feel and look of the WordPress theme can be altered by it.
All those bloggers who wish to earn money from their blog always turn to AdSense. Initially, the best way of getting an AdSense account approved was to create a Blogger blog. However, now bloggers are finding it hard to get their AdSense account approved with a Blogger blog. On the other hand, another advantage of a self-hosted WordPress blog is that it is easier to get a blog approved for AdSense.
- Reselling your blog
The resale of Blogger blogs is strictly not allowed by Google, but things are different when it comes to a WordPress blog. A WordPress self-hosted blog can also be resold. Thus, bloggers can even make money by reselling their WordPress blog.
- Social media websites
WordPress is perfect for who are active on bookmarking sites such as Digg, Reddit and StumbleUpon, and on social media sites such as Facebook and Twitter. It is also a well-known fact that sites such as these are not very fond of Blogger blogs. In global standard, the WordPress blogging platform is considered more acceptable.
Along with all these other benefits, WordPress is updated on a consistent basis, and new versions are always released. As a result of this, new features and functionality continue getting added from time to time. So it is evident why the WordPress blogging platform is the better choice over other blogging platforms. They also have two options, let them host your website with Wordpress.com or you can self-host using Wordpress.org, which saves you a lot of money. Here's more info on Wordpress.org.
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