Facebook is currently the largest social networking site in the world. The network will probably maintain its top position for years to come considering that there is no direct competition on the horizon that might knock it off the top spot. When it comes to traffic, Facebook is now in the league of the internet giants like Google, Youtube and Wikipedia. There's no denying the fact that Facebook is among today's most influential websites. Due to this immense popularity, Facebook has also attracted the attention of businesses, big and small. It has become a common online marketing tool. Almost every business out there is using it to promote products, services, events and causes.
Facebook has its own advertising program to cater to these businesses who want to maximize the exposure of their products and services. This advertising program is called Facebook Ads.
Facebook ads work just like any self-serve online advertising program. You set up your ads, fund them with enough money, then publish them live on the social network. Now these ads can take different forms. If you are a Facebook user, then you are familiar with the many ways you can interact with content in the site. These interactive activities include commenting on posts, liking posts, liking pages and taking part in the applications or games.
These are where the Facebook ads come in, besides of course the regular ads that you see on the sidebar of your profile or account. The ads you create will depend on what you are trying to achieve. Do you want more likes for your Facebook? Do you want people to share your page's content? Or do you simply want to direct more traffic to your external website? These are just a few of the things you need to take into account when working with Facebook's advertising program.
Here are 4 tips on how you can use Facebook ads for the best results:
- Use images well in your ads. If you look into the ads showing up in Facebook's sidebar, the ads with the best images stand out from all the rest. Learn from this and look for a visually pleasing image to use in your ad. Of course, make sure that you have the rights or permission to use the image. Make use of the images of people as much possible.
- Target your ads. When it comes to targeting ads, Facebook is unparalleled. You can target an audience by location, gender, age, relationship status, education, interest, etc. So depending on who you want to reach, you should make use of these options when setting up your ads. This makes sure that your ads are seen by the right people.
- Try rotating ads. This is to test which types of ads deliver the best results. Track their performances, gather data then determine which ads to keep running.
- Write convincing and interesting ad copy. This is the text that accompanies the images in your ads.
If you implement all these tips, you will maximize the results that you will get from your Facebook ads.