3 Ways to Improve Your Website Today
Right now the world has gone digital. If you're a small business owner, chances are you are trying to figure out the best way to market your business online. Your biggest digital marketing asset that works even when you are not is your website. Having a website that...
3 Mindset Shifts for Investing in a Business
You know that pesky little voice in the back of your head that constantly makes you question your goals? The one that whispers in your ear playing "devil's advocate" when it's really hindering you from taking a chance on something you're so passionate about. Well let...
Empowered CEO Mastermind Program
The Empowered CEO Mastermind is finally here to help you charge premium pricing with ease!β£ πΎπ₯β¨ You said you were ready to increase your prices, and you're tired of attracting the wrong clients...so, your solution is finally here!β£ This mastermind was created with you...
Your lack of brand strategy is costing you thousands
Or should I say, your LACK of branding strategy is costing you thousands in income every month? You know I believe in tough love, so just hear me out. When it comes to your brand, you have to be honest with yourself. If you are: Taking on too many clients because...
![Be honest, you don't know what brand authority really means, but everyone keeps telling you you need it, right? [SAVE THIS]
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Why does brand authority even matter?
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All of these coaches are telling you to build brand authority by sharing all your knowledge, but truthfully, that's not necessarily the thing that's going to bring you "brand authority."
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So let's really talk about brand authority.
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Brand authority is your PERCEIVED expertise within an industry or topic.
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Example: People will buy any book that is a NYT best seller or is featured in Oprah's Book Club because both of them are perceived as authorities on books.
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Let's talk about perception, you know I talk a lot about brand perception.
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The other day I talked about how people buy from you based on their perception of your business.
Brand Perception is so important and can have a negative or positive impact on your business. It is how your current audience/ ideal client feels about your brand. β β β β β β β β β
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You have the ability to shape your brand's perception.
What can your brand perception do for you if done right?
π Open opportunities for your businessβ β β β β β β β β
π Increase your value and enable you to become a premium service β β β β β β β β β
π Trust and credibility for your brand
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So what are you a brand authority on (what do people know you and your business for)?](https://lateshalynch.com/wp-content/plugins/instagram-feed/img/placeholder.png)