As small businesses or solopreneurs, coming up with content typically falls in the hands of the business owner. I always recommend hiring a copywriter or contracting that work out. If that’s not in the budget then I have some solutions for you. I found these 4 apps helpful when writing my own blog copy so now I’m sharing it with you. My top blogging tools for solopreneurs and small businesses without a dedicated copywriter are Grammarly, Google Keyword Planner, Answer the Public and Yoast. I’ll tell you why shortly, but first, here’s why copy is so important to businesses.
Why is Blogging Important for Businesses?
A lot of business owners are focused on the design part of branding and identity. Obviously I know that’s an important part of your business, after all, I am a brand designer. However, the part of branding that is usually neglected is the copy. The copy I’m referring to on the website are things like your mission and company values. Also, have your value proposition and how you differentiate yourself from your competitors. Make sure your differentiators help solve the biggest pain points of your dream clients.
Once all that great company copy is written, a lot of business owners think the leads will come flooding in. It’s a logical assumption. You’ve designed a beautiful brand, you have all your business copy and product or service information up. You’re using the right keywords. The piece that’s usually missing is adding value to leads so they get to know your company and trust you. That’s where writing original content, or more affectionately is known as a blog, comes into play.
Blogging for Business Helps Drive Website Traffic
As the headline suggests, when you write blog posts that help drive traffic to your website for 2 reasons. First, search engines will crawl your site and see that you have relevant content in your field. This makes your website ideal for search engine optimization (SEO). Search Engine Optimization helps with search rankings. Plus people will find you based on your content if it’s filled with industry keywords and the words people use to search the most. More coming on how to find the keywords and how to perform basic SEO.
The second reason that blog posts help drive traffic to your website is if the information is shared on social media, or even better, linked from another website, then you will have more traffic to your business website. This is FREE website traffic, which is free advertising for your business! Blogging is not a magic resource that will instantly drive your website traffic up through the roof (save for folks whose articles go viral), but it will gradually help your website’s search ranking which is important to get people who don’t know your company or follow your business on social to find you.
4 Tools to Make Blogging Easier for Small Businesses
Over the years, I’ve found my biggest pain points with blogging for business to be the following:
- I have a hard time coming up with topics to talk about
- My grammar or spelling will make me sound uneducated, and I have no editor
- I’m not an SEO professional so I’m not sure if my content is going to help my website search ranking
- Being unsure of all the keywords I need to be using to relate to my audience’s search
Since all of the above have been major pain points, I sought out tools to help me with each one of them. You’ll find them below.
1. Answer the Public Helps with Content Ideas
One of the biggest struggles of a busy business owner is coming up with blog content ideas. Especially ones that don’t feel like a waste of time. The most frustrating thing for me is spending 30-45 minutes writing this bomb article and have it literally bomb. That’s why I started using Answer the Public.
Answer the Public is a visual keyword planner that is very easy to use. Simply type in a keyword and Answer the Public will give you all the relevant who, what, where, when, why, how questions everyone has asked about that keyword online. This tool is better than the famous Google Keyword Planner, because it actually gives you context without you knowing what to type. In the case of the Google Keyword Planner, you have to enter the keyword or phrase. Then Google will show you all the variations of that phrase and keyword used. However, it’s listed based on search volume vs. topic or question.
Knowing the exact questions (pain points) people have on a particular topic (keyword) will help you develop content all about solving that problem!
2. Google Keyword Planner Tool Helps You Prioritize Blog Content
I know I told you that Answer the Public is more user-friendly, and detailed oriented than Google Keyword Planner. However, Google Keyword Planner (GKP) is still a very helpful tool when it comes to developing a content strategy. Above I mentioned that GKP is the tool that will tell you exactly how many times a particular keyword or phrase was searched. When prioritizing content ideas, knowing 10,000 people searched a phrase vs. 10 will help you easily prioritize your blog content.
3. Grammarly Makes You Sound Smart
I always read my blog content before I post it, and inevitably there’s always some stupid grammar or spelling mistake. Especially with a blog post since I write it directly inside of the backend of WordPress rather than a word processor like Microsoft Word. I’ve been using Grammarly for years now. Though it wasn’t until 2018 that I added the Grammarly Chrome browser extension to help me with my grammar and spelling online.
Now a cool little bubble pops up in the bottom right corner of my screen and threatens and shames me until I fix my spelling/grammar issue online. It also underlines the issue in red and will pop-up with the suggested edit when you hover over the mistake. If you actually pay for Grammarly, then you get the added benefits of things like plagiarism checks, and more sophisticated grammar and composition corrections. This comes in handy if you work in an industry that will frown upon you for making simple errors like this.
4. Yoast is Your Affordable SEO Specialist
So at this point, you’ve:
- Used Answer the Public to come up with content ideas
- Validated the relevancy and prioritized the content using Google Keyword Planner
- Corrected all your crazy grammar and spelling mistakes using Grammarly
Now, it’s time for you to make sure Google will find that content relevant enough to boost your ranking on that particular subject matter. Your best shot is having an SEO tool to tell you how easy the article is to read. It should also tell you whether or not your keyword density is high enough, but not suspicious. That’s where Yoast is king. When it comes to SEO for your website, the only tool that matters is Yoast. Yoast is primarily a WordPress plugin, however, there are options for other website platforms.
Basically, Yoast assesses everything on your page for the following:
- A search engine Snippet
If you have the ideal combination of all of the above, then Yoast will give you a green light. That’s indicative of how helpful that piece of content will be in terms of search rankings.
Writing Content is Worth the Effort, Make it Easier
You have to write original content at some point. Especially if you are not well known enough to have people searching for your business by name. When that’s the case, having tools to make copywriting easier is key. With very little time to waste, small business owners need to write the right copy that’s going to drive leads to the website and make search engines pay attention. With the 4 tools I suggested, you can create great content on your own.