Real Hamn

This project was for a company that manufactured cooking tools for chefs. Since this was an existing new endeavor, they needed a basic branding package which included a color palette, accents, typography, curated images, and mood board. Instagram was a HUGE traffic driver, so this company also received a 2-week Instagram styling and content package.

2 Week

Content Plan

 

It can be hard to constantly come up with daily Instagram content, so sometimes it helps to have someone do the research for you. Real Hamn needed a 2-week Instagram content plan to help build some momentum.

I researched their target audience, their competitors, sourced some community images, selected images amongst their database + found the relevant hashtags to grow their account + generate interest.

Branding

Color Palette

Accents

Font Selections

BITTER REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

MONTSERRAT LIGHT

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Mood Board